BETTER BY DESIGN
Creating a studio ad on a working location
PROMO. AD
Loma Engineering wanted more than just a product launch. They wanted to communicate directly to its market buyers the unique way Loma develops a product. We came up with a range of films, shot on location, which included a product trailer that we suggested to use a dynamic car ad style. We had to shoot this in a working factory with raining water, no mean feat. But it turned out so well a direct competitor copied this new approach after complimenting Loma on the films. As we know imitation is the highest form of flattery.
“Good Guys are a great company to work with. They always have brilliant ideas that really bring the brief to life”
