MORE FEMALE ENGINEERS

Beckman Coulter is a diagnostics and engineering company who wanted to attract more female engineers to what is a disproportionately male sector. They wanted an ad that would highlight their commitment to flexible working practices enabling female engineers to fulfil a career with BC. We created a character driven script that would work across several languages. A cinematic idea that played with time against an internal monologue of a modern woman and mother with a curious mind.