FAIRY MAGIC

The initial brief was an open book to write and produce a tv ad highlighting a sale and to show somewhere the brand’s fairy logo. Oh and we had one night to shoot it. 

We avoided the boring and went all out fairy! Inspired by the fairy-tale of Elves and the Shoemaker we created our own fairy flying around a real store at night, magically creating a sale. Using plenty of old school film tricks we produced this in a time and within a budget that many top agencies would struggle to match. It performed so well the client has since asked us to edit 2 new versions for use across the whole year, proving that a good idea makes economic sense.